It follows the story of Loretta Lynn through her childhood and into the struggles of being a star. What's impressive to me is the part where Loretta goes from an unknown to a known.
I don’t how much is fact or fiction, but it teaches an incredible lesson. Standing on the stage of the Grand Ole Opry didn't happen over night. The movie shows her husband working to package the records, make their own "professional" pictures, type the letters, mail out the packets and then driving to the locations to follow up. I love that he keeps a list of radio stations he crosses off, one-by-one. No stone unturned.
In the film, they were so busy promoting themselves on the road they didn't even know they'd hit number 14 on the charts. When they learned, they turned around and went straight to Nashville—not sure how they were going to manage to get on stage at the Opry House, but just knowing they were going to get there.
Publicity takes work.
Not just for the publicist, but for the author as well.
Even when I garner the hit, it does not excuse the author from the work. While I might orchestrate schedules, assemble press kits, write new releases, and come up with an appropriate Q&A, the author is the one stepping on the plane, spending a night in a strange city, scheduling time for radio interviews, or appearing before the camera.
Constantly, I have authors sending me contacts and information they've gathered for the campaign. They call with ideas for radio interviews, or magazine articles. Like the Loretta Lynn story, they don't stop with just the recording of the song… but keep the ball moving.
What are you doing this week for your book?