Here's an article worth (re) reading.
I read a portion of the article, and I would agree with the unpredictability of the biz. I do think the CBA publishers need more direct contact with their readers. It seems for the most part they're content to produce books for what they consider their mainstay market of women from a particular age group. They still haven't figured out how to market novels for men even though they've published some great ones. Christian fantasy readers have been upset for years because of the shortage of titles in CBA. Regardless of the economy, the readers are out there. They need to connect with them.The first "Best-Seller" thing from an unknown author is as impossible to predict as the groundhog's shadow.
Thanks for sharing the article, Gina. I tend to think I am quite 'out of it' with the current book biz, however, perhaps this is a case of the more things change, the more they stay the same. The article says exactly what I learned when I began my career 25 years ago.
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