That's the catch phrase of the National November Writing Month organization, also known as NaNoWriMo.
I had to admit, the very first time I heard about this was after I was already knee-deep in a manuscript, and I frowned on the idea, seeing nothing more than a flood of hastily written manuscripts to help clog the slush pile.
I've never participated, but I've changed my mind since then. I've watched as people have taken an interest in novel writing. I've seen bloggers (those who are not writers normally) suddenly chart their efforts and talk about their novel they are writing. The project has gone international—and now I’m glad that yearly there is a stir of interest in fiction writing.
Who knows, maybe a literary giant will finally wake and realize what they're really meant to do.