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Wednesday, January 06, 2010

Marketing Successfully on Amazon ~ Miralee Ferrell



Miralee Ferrell lives with her husband of 36 yrs on eleven acres in rural Washington state. They have two dogs, two cats, one horse, and a huge garden that they both enjoy working in, in the spring and summer. Reading, horseback riding with her daughter, sailing with her husband, and puttering in her flower beds are some of Miralee’s favorite pastimes. She has 3 books out now and another releasing in April, and started writing in the spring of 2005.


Marketing Successfully on Amazon


There are a number of different ways to market your book on Amazon, but today we’ll just look at one. First, let’s review some basic information on Amazon’s ranking system. Books are ranked according to category. There are over 8 million books listed, so yours will fall under the category of all books…then it could be broken down like this: Books, religious, historical, romance, depending on the genre.


If your book is ranked at #500,000, that means there are 499,999 books selling better than yours in that particular time period….but it’s also selling better than 7,500,000 other books. Let’s say it’s ranked #20,000 in overall ‘books’. It might be as low as #35 by the time it hits the romance category of historical religious books. Anyone looking at the top 50 selling historical romance (Christian fiction) books will see yours. Not bad, huh?


Obviously, the lower the number, the higher you are on the chart. So, how to move up in the ranking faster? One way is through a high number of good reviews—and not just any reviews, but preferably, ones by prominent Amazon reviewers. Many of these people have a following—readers who consistently watch their reviews and trust them—but it’s not always easy to convince a reviewer to read your book. Here’s a suggestion. It’s time consuming, but can pay off if done properly.



Go through the list of the top 500-1000 reviewers (or more). Many won’t have contact info, so you’ll have to narrow the list to those who do. Then, target the reviewers who might actually read your book. If you write Christian romance, there’s no sense in sending to someone who consistently reviews witchcraft, horror, or other hardcore books.


Once you compile your list, prepare a professional, courteous email. Ask the reviewer if they would consider reading your book if you send them a complimentary copy. Offer to sign it, and above all, do not insist that they do a review. Pushy authors will get their letters discarded, or very possibly get a poor review. Here’s a sample letter:


Dear Joe,


I got your contact information from your recent Amazon review of (name a book that’s similar to what you write—it shows the reviewer you have a logical reason for picking them) and thought you might be interested in my inspirational fiction book releasing soon, Love Finds You in Bridal Veil, Oregon. I’d love to send you a copy and if you’re interested, I’d be grateful if you decide to post a review. I’ll send you a brief summary if you’d like, and if you send me your mailing address, I’ll drop a copy in the mail. Of course, there’s no obligation. Thank you for your time and consideration.
Sincerely…


Above all, be courteous and don’t assume they’ll jump at the chance to review your book. If they do, be sure to send a thank you note after the review has posted.




Love Finds You in Bridal Veil, Oregon


In the thriving 1902 lumber mill community of Bridal Veil, accidents happened. But nobody expected murder.


Against the backdrop of the breathtaking Bridal Veil Falls in a historic Oregon logging community, a schoolteacher finds herself torn between a past love and the man who could be her future. Sixteen-year-old Margaret Garvey promised her heart to Nathaniel Cooper the night he disappeared from town. Four years later, just as she’s giving love a second chance with Andrew, a handsome logger, Nathaniel suddenly returns to town with a devastating secret. While grappling with the betrayal of those she trusted most, Margaret risks her reputation and position by harboring two troubled runaways who might be involved in the murder of a local man. As disaster strikes the town and threatens the welfare of its citizens, Margaret will be faced with the most important choice of her life.

7 comments:

lynnrush said...

GREAT idea! I enjoyed this post a lot. I've never heard of such a way to market. Sure, I'm not published, but hey, I can tuck this little nugget of information away in case I ever do get pubbed.

Thanks for sharing. :-)

Gina Holmes said...

Solid advice. Thanks for being with us.

Barb King said...

Great advice and encouraging for many I am sure. Thanks for the post Ane.

Barb K

Ane Mulligan said...

Thanks, Miralee! Great advice. :)

Ane Mulligan said...
This comment has been removed by the author.
Cecelia Dowdy said...

Thanks for this advice, Miralee! I just might do this for my next release!

Miralee Ferrell said...

Thanks for all your comments, gals! I've done it myself...and while I didn't contact 100 people, I did send out emails to about 35 and got 20 responses and netted about 15 actual reviews, so not bad.

God bless and thanks for visiting!
Miralee