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When I started writing seriously in 2004, my focus lay completely in fiction. I’d written devotionals and snippets of life pieces in the past, but they served my own need for expression, then resided silently in a folder on my computer. Fiction was my passion.
Then something unexpected happened. In 2006, God presented me with the opportunity to write as part of a team on a blog for the spiritually mismatched. I jumped in because I wanted to help other women avoid some of the heartache I’d experienced to reach a place of thriving in my faith and my marriage.
From this blog a ministry was born. Readership grew as did our perspective and understanding of the need we’d tapped into. This led to a book (Winning Him Without Words: 10 Keys to Thriving in Your Spiritually Mismatched Marriage) about how to thrive in this type of challenging marriage (aren’t all types challenging?) and a booming Facebook presence. We suddenly found ourselves reaching readers in ways we hadn’t thought possible at the beginning. Our main site, www.SpirituallyUnequalMarriage.com, even started showing up as a resource on other ministry and church websites.
So when God opened the door for my first novel, The Soul Saver (Barbour), I began studying what had worked so well for our nonfiction book and looked for ways to apply it to marketing my novel. What I discovered has now led to a concept we* are calling Rooted Marketing.
As I said, there are so many different ways to market today that we have to be intentional about what we choose. Thinking ahead is like preparing the soil for those seeds so when your book comes out, you’re ready to reap a harvest.
*Find out more at our ACFW Conference Continuing Education class, “How to Market Your Fiction Like a Non-fiction Pro” by Rachelle Gardner, Kathi Lipp, Dineen Miller and Jim Rubart.