1-That’s such a pretty manuscript, I want to buy it.
I’m not in this business to pay typesetters to write novels. I don’t care how much experience you have with layout and design; keep your manuscript simple. There are several reasons for this.
2) Special fonts, artwork, etc. take up space and are likely to trigger spam alerts.
Just remember: No matter what you’ve done to it before it’s submitted, your manuscript will STILL be edited by the in-house team.
4-It's Amish, so I want it.
Just because you’ve written an Amish or historical romance or whatever’s hot, that doesn’t mean I’m automatically interested. The craft, the story, the reader engagement still has to be on the page.