By Michelle Griep
1. Put the book face out on the bookstore shelf.
This one is my personal favorite and the tactic I most frequently employ. Yes indeedy, people do judge books by their covers whether they admit to it or not. If a book's cover is visible (vs. only the spine), there's a higher chance a prospective buyer will pick it up.
2. Buy the book and give it to others as a gift.
Birthdays. Holidays. Just-because-I-love-you days. You know you're going to have to give out a present sooner or later. Why not kill two birds with one purchase?
3. Post a review.
You don't have to be a writer to do this. Simply write down what you liked about the book, in your own words, and post it on Amazon, Goodreads, Barnes & Noble, Facebook, wherever.
4. Read the book where people will see you.
Tote that book around to doctor's offices, the dentist, or on the bus. Crack it open and read when you have a few spare minutes of waiting. Most often, others will ask you what you're reading and voila. Instant commercial break.
5. Ask a bookstore clerk or librarian to help you locate the book.
Grabbing the attention of librarians or store clerks draws their attention to a particular title. If enough people do this, a buzz is created...at least in your little corner of the universe.
So don't belittle yourself. You have way more influence than you think. Spread the word about books you love. Believe me, the author will be VERY thankful!