Friday, August 28, 2015

Who Decides to Publish Your Book?

The following blog post is shared by permission from the Steve Laube Agency blog    


The editor you met with at a writers’ conference liked your proposal and asked you to send it to her after the conference. She was already talking about format and promotion ideas. Or you submitted a proposal and received an enthusiastic response from the acquisitions editor. Four (or maybe six to eight) months later, a rejection letter showed up in your inbox or mailbox.

What happened?

No matter how much editors like potential books, they don’t have final say in sending contracts A lot of other people are involved in the decision of whether to issue a contract or a rejection letter.

Before becoming an agent I worked 11 years as an acquisitions editor and later as an editorial director for Bethany House Publishers. Most publishers have two physical board meetings to help make the decision whether or not to publish a book. This process varies from publisher to publisher and each company has its own name for its board meetings. Thus many authors get confused when hearing different labels.

Some rejections state that “the book did not get past the committee.” This statement can mean a lot of things. It could even mean it didn’t get past stage one below. So take a comment like that with a grain of salt, or at least get clarification if you wish to know how far your book actually went in the process.

Let’s look at the stages your proposal goes through in this process (all of this presupposes that you already have a literary agent who has helped your craft your proposal so that it will get reviewed by the right person at the right publisher):

Stage One: Editor

The first stage is with the editor, one-on-one. This person must decide which book projects he or she wants to sponsor to colleagues. Most rejections happen at this desk. For some reason it didn’t click. Rarely does anyone else in the company see the rejected proposal at this stage. Some junior editors may show it to a senior editor, but not in a formal presentation meeting.

Stage Two: Editorial Board

The second stage is the editorial board. Editors gather together and pitch their discoveries to other editors. The editors create consensus for the project and occasionally brainstorm a different direction for it. If you get approval at this stage, many editors will call the agent or you and tell you the good news. But this is only a mid-level step.

Stage Three: Publishing Board

The third stage is the publishing board meeting (aka pub board). This is the biggie. Again, each company operates differently, so consider this description as a generalization. In this meeting are the company executives, presidents, vice-presidents, sales and marketing folks, and editorial representatives. I’ve heard of these meetings having as many as 20 people in attendance. Likely it is closer to 10 at the most.

Most editors have worked hard prior to this meeting. They have put together pro-formas that show the projected sales and profitability of the project. Likely they have already gone to the sales department and received a sales projection. Some go as far as gathering printing bids for the book prior to the meeting. Each member of the committee receives the pro-forma and a copy of the book proposal. (I can’t emphasize enough the power of a top notch proposal.). The executives receive this information before the meeting but not all are able to read it in advance.

It is this meeting where every objection possible is thrown at the book. Participants come up with reasons why this idea is a failure and why it should never be published. The discussion can be brutal. The editor is the advocate who defends the book against objections. If it survives this gauntlet, it will likely survive the general marketplace. In my time at Bethany House each project took a minimum of 15 minutes to present and receive rejection or approval. But some discussions lasted an hour.

There were times I went into the meeting expecting a slam dunk and got rejected. Other times I thought I’d get shot down but ended up with approval. An editor considers it a good day when 80 percent of what he or she presents in the pub board meeting gets approved.

Reasons for approval can be everything from pure economics to personal agendas by an executive. If that executive loves the topic, he can push the rest of the meeting toward approval. If everyone is tired and cranky, then the proposal may be doomed for publishing success. This is a subjective business, and nowhere is that more apparent than in the pub board meeting.

At this stage, the editor has company approval of the book. Some publishers authorize the contractual parameters in this meeting. Others have to have a separate meeting with the finance department.
But now is usually when the editor calls you or your agent with the good news. Negotiations begin on the contract, and you are on your way to your next published book.


Steve Laube, a literary agent and president of The Steve Laube Agency, has been in the book industry for over 31 years, first as a bookstore manager where he was awarded the National Store of the Year by CBA. He then spent over a decade with Bethany House Publishers and was named the Editor of the Year in 2002. He later became an agent and has represented over 700 new books and was named Agent of the Year by ACFW. His office is in Phoenix, Arizona.
Originally published Published in The Advanced Christian Writer, September/October 2005. Revised 2009 and 2015.

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