|Things to consider when asked to promote something to|
Scenario Two: Someone in the group may suggest that if all the authors within the group band together to promote one another’s work, they’ll reach more readers. Unchecked this can quickly become the expectation and focus of the group.
- Scenario One: When other author ask me to help promote their books, I have to evaluate whether or not what they’ve written fits in with the readers I target. Personally, the novels I write are science fiction and steam punk. So if I’m asked to promote a book that this audience doesn’t normally read, I’ll choose to say no. There are exceptions to this. Sometimes I’m excited for a friend of mine and decide to expose my audience to something different. BUT it’s an exception. I cannot build a platform by promoting everyone else’s books.
- Scenario Two: In my opinion (and many other writers and authors) the primary purpose of a writers group is to teach and share important aspects of the writing and publishing journey. It’s a place to learn about writing and publishing. It’s also a place to encourage one another. The writing journey is tough and we need traveling companions who understand the struggles and joys we encounter along the way. I do not think a writer’s group has any obligation to promote one another’s books at the expense of respecting the audience we’ve chosen to serve. Beyond that, a writer’s group with this expectation isn’t going to attract professional writers because they know this isn’t a healthy way to approach marketing and won’t be a part of it.
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Edie Melson is the author of numerous books, as well as a freelance writer and editor. Her blog, The Write Conversation, reaches thousands each month. She’s the co-director of the Blue Ridge Mountains ChristianWriters Conference and the Social Media Mentor at My Book Therapy. She’s also the Military Family Blogger at Guideposts. Com, Social Media Director for SouthernWriters Magazine and the Senior Editor for NovelRocket.com. Connect with her on Twitter and Facebook. Don't miss her new book from Worthy Inspired, WHILE MY SOLDIER SERVES.