“Let’s get one thing clear right now, shall we? There is no Idea Dump, no Story Central, no Island of the Buried Bestsellers; good story ideas seem to come quite literally from nowhere, sailing at you right out of the empty sky: two previously unrelated ideas come together and make something new under the sun. Your job isn’t to find these ideas but to recognize them when they show up.” (Stephen King, On Writing, Scribner, 2000, p. 37)
“Here’s another news flash for everyone who has ever asked a writer where he gets his ideas. Or she. Getting ideas is the least difficult part of the process. What’s hard, really hard, is making those ideas come together in a well-conceived, compelling story. So many of those ideas that seem wonderful at first blush end up leading nowhere. They won’t sustain the weight of a story. They won’t spin out past a few pages. They won’t lead to something insightful and true.
“Ideas are like chocolates, as Forrest Gump might say. You never know what you are going to get.” (Terry Brooks, Sometimes the Magic Works, Ballantine Publishing Group, 2003, p. 66).