The world of publishing is changing. And you know this unless you just awoke from a long 10 year nap.
- Rewrite your book. Serious. Don’t just edit and “fix.” Rewrite. Books need to be crafted. And they are not written, they are rewritten. Fork out the money for a substantive edit. Then for a line edit. What’s the difference? A substantive edit is also called a macro edit. It’s a wide review of the story and characters from a trained eye to see if all the components work. You need more than advance readers in order to craft a good story. Readers often don’t have a critical eye. They overlook inconsistencies. They don’t understand craft. A skilled editor can help with characterization, plot, symbols and metaphors. But again, a macro edit is a sweeping, top-down view of your story. I once worked with a private client who’d been through many professional “editors.” While they helped her with grammar and perhaps some minor elements of the story, they provided no services to her with story crafting. Her story and premise were riddled with holes. So find someone to help you craft your book.
- Hire a good line editor. Also called a micro editor. I love line editors. They really get into the “weeds” of the story. They focus on sentences and words where a substantive editor focuses on scenes, chapters, story and characters. Line editors can really help shore up a story and fine tune minute details.
- Hire a good cover artist. Unless you’re a skilled artist, don’t try to do the cover yourself. I hate when I see a poor quality cover on an indie book. It makes me not want to read it. There are a lot of skilled artist who will create a cover for a reasonable price. Also, research components of a good cover. Writers usually want way too much detail. But covers are really visual concepts of what the story is about. Covers should convey a feeling. It’s true, books are judged by the cover.
- Pricing. The free verses cheap debate. Should authors give their work away for free? Aren’t we worthy to be paid for our labor? But free often gets the consumer’s attention. But so does cheap. Latest news I’ve heard is $.99 and $1.99 are fair and solid prices for new indie authors. But do your research.
- Build your tribe and social media platforms. Build relationships with other writers, with readers, with publishers. Be a friend. Be a fan. Be a supporter. Talk about others as much as you talk about yourself. I know when readers or other writers shout out to their social media venues about my books, I’m more than happy to do it for them in return. If I like a book, I post about it. I write a good review. Get involved in the writing community. Networking is the key to just about everything. Publishing, especially indie publishing, is no exception.
- Set aside at least $1,000 to $3,000 for promotion. You just have to do it. Network with indie authors who have experience with promotion. Consider Book Bub and other indie promotional sites.
- Pray. Be patient. Trust the Lord’s timing is perfect for you.
New York Times, USA Today and Wall Street Journal bestselling author Rachel Hauck lives in sunny central Florida.