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Tuesday, August 01, 2017

Create an Awesome Marketing Plan—Part 6: Printed and Bonus Materials


by Melissa Tagg, @Melissa_Tagg

Woohoo, we’ve reached the final post in a series of posts about building an awesome marketing plan to go in your novel’s proposal. Just to clarify, this plan is something you’re going to put together before your book is even contracted! Once a publisher has contracted your book, you’ll likely take this plan and expand it even further. But the goal for now is simply to wow the agents and editors you’re pitching to with your stellar marketing expertise.


In case you need to catch up on earlier posts first, you can check them out here:

Part 1: Intro
Part 2: Media and Speaking Engagements
Part 3: Internet Presence
Part 4: Libraries and Launch Teams
Part 5: Cross-Promotional Opportunities and Events

Today, we’re going to tack on Printed Materials and Bonus Material, plus I’ve got a quick note about endorsements.


Printed Materials

Yep, when it’s time for your book to release, chances are your publisher will help you out with printed materials like bookmarks, postcards, promotional fliers or posters. Every publisher is different and what they’ll provide likely varies. BUT in this section your goal is to say, hey, whatever you provide, I’m going to a) supplement if possible and b) make sure I’ve got a good plan for distributing it.

So in my marketing plan, I made it clear that I would make in-person stops at local libraries, bookstores, coffee shops, basically any place I could think of that might be willing to display bookmarks or the like. It was as simple as adding two or three sentences to my marketing plan but it let my prospective publisher know I not only had ideas for printed materials, but I knew what I was going to do with them.
Bonus Material

Bonus material is anything extra you can think of related to your book that you can use to promote it. Things like: deleted scenes, fun character profiles, discussion questions, artwork, maybe even a short story or novella related to a side character…anything you can provide on your website or in an author newsletter that you plan to use to help promote the book. Extra points if you’ve already written or come up with this material! But if you haven’t, that’s no problem. As noted above, the goal at this point is to acknowledge things you want to and are willing to do to help market your book.
And a word about endorsements…

I’ve seen a variety of different novel proposal templates and styles. Some include potential endorsements in the marketing section of the proposal. Others keep them separate. Regardless, if you have authors who have already agreed to endorse or consider endorsing your book, you’ll want to include that somewhere in your proposal, whether in the marketing section or as its own section. As an aside, one thing I don’t suggest doing? Listing authors’ names without actually talking to them first.

So there we have it, all the different pieces of a stellar proposal marketing plan.

To emphasize the note I made above, this is the plan you’ll include in your novel’s proposal. When it comes time to prepare for your book’s release, you’ll likely take each section from this plan and expand on it in detail…coming up tasks and to-dos and even more ideas. But the goal right now is to let your prospective publisher know you’re willing to play a role in getting your book into the hands of readers.
Do you have any questions about your proposal’s marketing plan?

Bear McKinley’s past refuses to let go.

Ten years ago, Bear gave up everything—his freedom and his reputation—for his mess of a family. But after years of distance and too many attempts at starting over, he finally has a new life doing noble work in Brazil . . . until his past catches up to him once again. Suddenly he finds himself back in Maple Valley, charged with the care of his missing brother’s children, convinced he’s out of second chances to make his life count. And yet, with every day that passes, these kids, this quirky town and the woman he never stopped missing help patch the holes in his heart. Maybe this is the fresh start he’s been longing for all along. But as his newfound hope grows, so does the mystery surrounding his brother’s activities—and when the threat reaches into the lives of those he loves, it’s clear he can’t run away this time.

Fear holds Raegan’s future captive.

Raegan Walker is fine. She’s happy working a slew of part-time jobs, still living in her childhood bedroom and rarely venturing from her hometown. At least, that’s what she tells everyone . . . and herself. But she can’t help wondering what might’ve happened if she hadn’t abandoned her art so many years ago—and if Bear McKinley had never left. When Bear returns and she’s commissioned for a painting that just might revive her artistic ambition all in one week, it’s time to finally reach for more than fine. But doing so means facing the fears that have held her back all this time, including admitting the secret she’s kept from Bear and her family. With her dream and her heart on the line, how much will Raegan have to risk to finally chase her happy ending?

Award-winning author Melissa Tagg is a former reporter, current nonprofit grant-writer and total Iowa girl. The second book in her popular Walker Family series, Like Never Before, was named by Publisher’s Weekly to one of their spring 2016 Top Ten lists. Her most recent releases include Keep Holding On (Sept 2016) and One Enchanted Eve (Nov 2016). Melissa has taught at multiple national writing conferences, as well as workshops and women's retreats. Connect with Melissa at www.melissatagg.com or on Facebook and Instagram.

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